executivesummary CLIENT: BIC/MATCO DATE: December 17, 2008 PROJECT: Web/Identity FILE NAME: bic_6256_proposal_v1.doc COVER: Bandariyah International MATCO (Maham Al-Khaleej Co. Ltd.) PAGE 1-4 (PULL FROM HOUSTON COSMETIC DENTISTRY) PAGE 5 SITUATION: Bandariyah International Company (BIC) was established more than twenty years ago to provide engineering, procurement and other related services to the oil, petrochemical, power and other major industries in Saudi Arabia. Its customers include Saudi Aramco, the different SABIC companies, SEC and the international and local engineering and construction contractors that undertake projects in the country. BIC exclusively represents many international manufacturers of quality industrial products and services in Saudi Arabia. The Company's services include the installation, commissioning, and maintenance of many products and systems that it sells as well as training its customers on the operations and maintenance of such systems. BIC is staffed with sales and service engineers that regularly call on its many customers across the Kingdom out of its headoffices in Al Khobar and its branch office in Riyadh. The Company's Operations Department undertakes the handling and shipping of various materials and equipment from manufacturing facilities around the world to the different customers' sites in Saudi Arabia. It also manages the Company's warehouses and its stocks of different products and spare parts. BIC has offices in Houston, Texas and Beijing, China that provide design and engineering support as well as procurement and research services to its Saudi operations. The Houston staff also coordinate with overseas offices of international contractors performing projects in Saudi Arabia. Bandariyah International prides itself in the quality of the services it provides and in the dedication of its staff which has resulted in excellent recognition by its customers and steady growth over the years. About MATCO: Maham Al-Khaleej Co. Ltd (MATCO) is a Saudi-owned company established in 1998 to fill an identified gap in the Information & Communication Technology (ICT) marketplace through architected solutions, packaged professional services and total turnkey projects execution. The company focuses on system integration, managed enterprise solutions, consulting and training and represents many international providers of quality Telecommunication & Information Technology products, solutions, and services in the Kingdom of Saudi Arabia. The image of Saudi Arabia is mixed among American companies depending upon those who have done business there and those who have not. Considering the recent unfavorable news coverage, Saudi Arabia provides an excellent environment for Westerners to conduct business. And with companies like BIC and MATCO to serve as a cultural and transactional buffer, doing business is easier than ever. OBJECTIVES: • To position Bandariyah as resource for American companies to do profitable business in Saudi Arabia. • To create a more updated and current brand image for both Bandariyah and MATCO that will appeal to key decision-makers in America. • To market Saudi Arabia as a viable, vibrant place to do business. STRATEGY: • Establish a friendlier, more progressive image with a new BIC and MATCO identity, corporate brochures and Web presence. • Tout the opportunities and benefits in Saudi Arabia that await potential businesses through printed and Web content. • Inform and enlighten prospects of the ease and eagerness of Saudi Arabians to do business with Western companies TACTICS: ParkerHayden proposes a new, friendlier, more progressive image for BIC and MATCO first through new brand identity, then through its corporate brochure and Websites. The new image will position Saudi Arabia and BIC and MATCO as progressive and business-friendly. ESTIMATES: Logo Identity Packages Bandariyah: MATCO: Corporate Brochure Bandariyah: $28,187.50 Power Point Templates Bandariyah: MATCO: Websites Bandariyah Coporate: $58,600 Bandariyah U.S. Operations: $53,475 MATCO: $58,600 ENDING: Pull Page 8 from Cosmetic Dentistry Presentation